Former Dyson lead designer joins Nothing as Design Director
“We’re here to create iconic products, to change the consumer tech landscape.”
Nothing has appointed Dyson’s former design lead, Adam Bates, as its new Design Director, in line with its plans to launch new devices and its first design hub in London.
Bates spent 14 years heading the development of Dyson’s renowned Supersonic and Airwrap, as well as cordless vacuums and purifiers, among others. His new role at Nothing will see him specifically focused on launching the company’s first London-based design hub, according to a press release.
Please welcome Adam Bates, our new Design Director.
Adam spent over 14 years at Dyson, leading the team that defined their products' design and user experience.
He'll now build our London design hub.
We're here to create iconic products, to change the consumer tech landscape.
— Nothing (@nothing) January 28, 2022
“I’m looking forward to working with the Nothing team and founding partners Teenage Engineering, whom I’ve long admired, to achieve its vision of bringing people and technology closer together,” Adam Bates, Design Director at Nothing, shared.
“My mission at this early stage is to build a team and develop a design culture so we can create iconic products that will change the consumer tech landscape.”
Cal Pei, CEO and co-founder at Nothing, added: “I’m excited to welcome Adam at this special time during Nothing’s foundational years. Adam played a key role in shaping the Dyson design legacy and I have every confidence that he will help Nothing shape iconic products that we’re proud to share with friends and family.”
The consumer tech brand also revealed that it’s working on developing “an ecosystem of iconic and seamlessly connected products, with four currently in development.”
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