AI music platform Soundful launches “Soundful Collabs” series with big-name artists

Soundful users will be able to create tracks that sound like their favourite artists.

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Image: Weiquan Lin / Getty Images

The AI music production platform Soundful has launched a new “Soundful Collabs” series campaign.

It’ll be working with some of the biggest artists and producers to capture their “Sonic DNA”, giving users of the platform the opportunity to create tracks that sound like them, as well as “simultaneously pioneering a clear and ethical path for content monetisation.”

Among the names involved in the initial launch are 3LAU, Autograf, CB Mix, DJ White Shadow, Kaskade, and Starrah. But Soundful will be working on numerous other names throughout the campaign. The programme will provide a new revenue channel for artists, producers and labels involved, too, as they can earn income from every tranasction.

Soundful’s founder and CEO Diaa El All said in a statement, “Working directly with this elite group of talented stars to adapt our technology to their signature sounds was a very ambitious undertaking, and quite honestly, took some world-class creativity and engineering to pull it off.

“I’m incredibly proud that our subscribers can now create tracks in the sound of some of their idols. It’s a huge step towards leveraging the promise of AI to inspire creativity while also rewarding artists and other rights holders with ethical and meaningful income.”

Premium subscribers to Soundful can access the collabs by paying an extra fee for finished track creation and downloads.

Soundful launched its beta a year ago, and has grown to have over half a million users – and brands are using Soundful for content for advertising, social media, promo videos and vlogs.

Soundful co-founder and board member Neil Jacobson, CEO of Hallwood Entertainment said, “My thesis is and has always been that the growing number of musicians coming online globally who are learning that they don’t need to be instrumentalists in order to be copyrightable musicians, is one of the most exciting movements in music.

He continued, “Soundful is the bridge to both creators and those who need affordable, licensable music at scale through the most seamless platform that exists. The more people learn to create music, the more their ear as a listener will be developed. The developed ear is what will drive sophistication, thereby higher quality music overall.”


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