Shure pairs with Jacob Collier on special Aonic Free earbuds in Crimson Chrome colourway

The new colour option is the second available for the brand’s first hookless earbuds.

Jacob Collier with Shure Aonic Free earbuds

Image: Shure

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Shure has teamed up with Grammy award-winning artist Jacob Collier to launch an all-new Crimson Chrome red Aonic Free earbuds.

The Aonic Free earbuds, the brand’s first model without ear hooks, were officially unveiled in early November with Graphite Grey being the only colour option available at the time. Now listeners can opt for the Crimson Chrome red for the same retail price of $199.

Besides being hook-free, the Shure Aonic Free earbuds boast noise cancellation features, personalised EQ profiles, up to 21 hours of battery life, and a compact, lightweight design. Its secure fit is based on the brand’s in-ear monitors, which are often used by musicians during live performances.

The partnership with Collier, according to Shure, speaks to its “long-standing heritage of supporting musicians who have trusted Shure gear on stage, in the studio, and on the go.”

Collier shared in a video that the first microphone he ever owned was also from Shure, which he got for his 11th birthday. “I’ve grown up surrounded by music, and it’s just magic for me. I’m fascinated by the inspiration the world offers,” shared the musician.

Brooke Giddens, Head of Global Artists Marketing at Shure, said of the collaboration: “Jacob’s close relationship with Shure and his discerning ear for the highest-quality audio made it a natural decision for us to work with him on this campaign.” Giddens added that the brand is thrilled to bring this new “bold” colourway in line with the quickly approaching holiday season.

The Aonic Free earbuds in Crimson Chrome red are now available at Shure’s website. The item comes with a pocketable charging case, USB-C charging cable and comply foam sleeves in three sizes.


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