Novation opens Shoreditch pop-up store, with a series of events planned

The store will offer workshops, live music, and the opportunity to buy Novation products.

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Novation London Storefront

From 15 October to 22 December, Novation London opens its doors to provide a welcoming and engaging environment for music makers. The space will feature fully interactive music production stations, with all the latest Novation gear, including the new Launchpad X and Launchpad Mini MK3. Novation staff and product specialists will be floating around the store should you require a helping hand in getting to know one of their products.

Novation are not only opening the store to present their products, but will also present a series of live music events, workshops, seminars and ‘hackspaces’. The events are set up to inspire artists and explore music and new techniques. Of course, if it all gets a bit too hectic, there is the option to sit back and have a coffee from their in-house barista.

Novation Store Synths

The Shoreditch store’s events are umbrellaed under ‘LEARN’, ‘DISCOVER’ and ‘LATES’. The LEARN events will cover subjects in workshops such as creating grooves using Launchpads in the ‘Making Beats’ series, weekly synthesis tutorials, Launchpad ‘Hackspace’ workshops, as well as advanced sessions on using Launchpad as an Ableton Live controller.

DISCOVER will host Novation’s favourite organisations and charities in discussion, panel and talk events, touching upon subjects in the music world such as technology, mental wellbeing, the industry and more.

Every Thursday, Novation London will host its LATES series, which will offer intimate performances from a variety of musicians, producers and DJs. On Fridays, the team will demonstrate ways to translate your studio productions into a live stage performance

The Novation Store is located at 133-135 Bethnal Green Road, Shoreditch. It will open from 11am–7pm, Tuesday through Saturday and 12pm–6pm on Sundays. LATES events will take place on Thursday nights from 7pm–10pm. The shop will open from 15 October to 22 December.

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