What to expect from Instagram in 2022: Better Reels, monetisation tools and more

“Instagram is no longer just a photo-sharing platform”, says Head of Instagram Adam Mosseri

The Instagram app

Credit: Esther Moreno/Alamy

Instagram has plans to consolidate all video content under Reels in 2022, according to details shared by company head Adam Mosseri.

In a Twitter video shared yesterday, December 29, Mosseri outlined Instagram’s four key “2022 priorities”.

Firstly, Instagram plans to consolidate its video products around Reels and continue growing the format as “Instagram is no longer just a photo-sharing platform”, as Mosseri puts it. This promise to double down on the format is a continuation of the platform’s commitment to promoting the long-form video format after discarding its IGTV format in October this year.

Mosseri also highlighted that the messaging experience will be a focus of the Instagram team for 2022. “Messaging is the primary way people communicate online,” Mosseri explained. “We think Instagram can be the best place for people to connect with their friends about their interests.”

The Instagram head also reiterated the platform’s commitment to giving users more control and to offer them more transparency over the workings of the platform. He highlighted features that have already been implemented, like the May rollout of the hide like count function, a Limits and Hidden Words feature that will help weed out harassment in August, and sensitive content controls, which rolled out in July.

New monetisation tools for creators will also be introduced, following the limited October launch of the badges feature, which allows fans of creators can buy in order to be more visible on livestreams. It previously tested commercials for IGTV before discarding the feature, and once tested could be rolled out for the Reels format as well.

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