RØDE acquires Mackie in “new chapter” of evolution: “They are true legends, with a pedigree of live sound expertise that is unmatched”
Mackie CEO says the brand has “an incredible product roadmap ahead.”
RØDE has today announced the acquisition of audio brand, Mackie. The acquisition establishes The Freedman Group – the parent company of RØDE – as “one of the most well-rounded pro audio companies in the world”, according to a press release.
RØDE, known best for its microphones, interfaces, mixers and headphones, now introduces Mackie products into its extensive catalogue. The Mackie brand launched in 1989, releasing mixers and loudspeakers for home, studio and stage use. Mackie today aims to uphold a “built-like-a-tank” standard, and its leading products include the ProFX series of compact mixers, the Thump series of powered loudspeakers, and the CR series of desktop production monitors.
“I am absolutely thrilled to welcome Mackie to The Freedman Group’s roster of iconic audio brands,” says founder and chairman, Peter Freedman AM. “They are true legends, with a pedigree of live sound expertise that is simply unmatched.
“Today, RØDE and Mackie are both leaders in audio, and we share the same passion for creating innovative, high-quality products with a strong customer focus. With this acquisition, The Freedman Group is now a premier audio technology company offering world-class products to an even wider range of customers, from up-and-coming content creators to professionals working in live production and everyone in between.”
Alex Nelson, CEO of Mackie says: “The entire Mackie team is excited to be joining forces with Peter, Damien and their incredible crew. Having worked in the audio industry for many years, I have always held RØDE in high esteem. Their manufacturing capability and technology leadership is second-to-none in pro audio and I think they are the perfect partner to help Mackie expand as we enter an exciting new chapter in our history.”
Nelson adds, “Also, the timing could not be better. We have an incredible product roadmap ahead of us, which we’ll be making some big announcements for leading up to NAMM 2024. This is an extremely exciting time for Mackie, and we couldn’t be happier doing all of this alongside the RØDE team.”
Find out more at RØDE.
