Moog CEO “reached out to Uli Behringer” to try and sell company, Behringer claims

It comes after accusations made in Jordan’s recent YouTube video on Behringer and Moog.

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Behringer Deepmind 12

A Behringer DeepMind 12 polysynthesizer (Photo by Joby Sessions/Future via Getty Images)

[UPDATE 9 October 2023: 22:06 BST: Behringer has removed its Facebook post]

Behringer has claimed that the CEO of Moog reached out to Uli Behringer and sell the company to him.

In a video by Benn Jordan, the producer explores Moog’s acquisition by InMusic earlier this year and also looks at recent claims made by Behringer that a number of publications and influencers no longer support the company for reasons including not paying for ads and not providing free products for reviews.

“One of the reasons I haven’t featured any Behringer products on this channel,” Jordan says, “Is because the company has sued people for criticising the company.”

In a Facebook post today (9 October) Behringer said, “Usually we ignore such inflammatory videos. However, we have decided to respond this time,” before going on to give their side of the story.

The post explains that, while Moog CEO Mike Adams offered to sell Moog to Behringer, the company declined due to differences in business models.

“Mike’s decision to sell Moog was influenced by his advanced age and serious mistakes made on the supply chain side. The company had purchased excessive inventory, leading to significant cashflow constraints.
“While we believe Moog is a great brand, we declined the purchase due to our low-price business model not aligning with the luxury model Moog is pursuing.”
It continues, “Blaming us for Moog’s struggles is as reasonable as blaming Yamaha for the bankruptcy of Sequential, Oberheim, ARP and Moog in the 1980s when the DX7 and other digital synths were introduced to the market,” before wishing Moog “all the best” and saying that the brand has a “great future”.
Jordan then responded on Twitter, accusing Behringer of lying  “multiple times” on its Facebook page.

Behringer has since shared an alleged “proof of correspondence” on its Facebook group, revealing an image of an email exchange between Uli Behringer and Mike Adams arranging a meeting on a virtual platform. This has since been deleted.

Image: FacebookMeanwhile, Behringer reportedly has over 50 synths in development as of 2023, with seemingly no plans to slow down.


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