Mixcloud launches a set of initiatives to support artists affected by coronavirus
Three actions will be taken by the streaming platform to help its community.
Mixcloud will be waiving its revenue share on Mixcloud Select to support artists affected by COVID-19, alongside other initiatives.
“After consulting with our partners, friends and creative community of agents, bookers, artists and creators around the world, it’s clear to us there’s no silver bullet. For as long as it lasts, COVID-19 will demand the creation of new systems and business models”, Mixcloud says in a statement to its community.
The launch of Mixcloud Select last year allowed artists and fans to build a closer relationship, with fans subscribing to artists on the platform for a small fee. Usually, Mixcloud would take a 40% cut of the final revenue, after paying artists whose music appeared in the shows, to continue investing in the platform.
In the wake of COVID-19, Mixcloud has decided to waive this share for the next three calendar months and give artists 100% of the income, after underlying artists and songwriters played in their shows have been paid. “This will also be a challenging time for Mixcloud financially, but we believe it’s the right thing to do for the holistic health of the community”, the brand says.
On top of this, Mixcloud will be offering new joiners three-month trials of Pro account upgrades, which gives access to Mixcloud Select. This membership can be cancelled at any time, and Select will remain enabled on accounts that still have supporting subscribers.
Finally, Mixcloud says it will “ keep working with, and for, creators”. Contact with artists and people within the industry will be accelerated by the platform, in an effort to figure out the best steps forward. Those wishing to talk to Mixcloud about collaborations and a collective response can get in touch via email@example.com.
Read the full statement at mixcloud.com