SoundCloud launches $15M initiatives to bolster creator community amid COVID-19

Artists can now add a direct donation button to their pages.

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Soundcloud direct support button

SoundCloud has stepped up support for its creator community amid the COVID-19 pandemic by unveiling a new $15 million set of initiatives. These are the second set of such initiatives created by the company, following last week’s, that announced a 50% discount for Spotify Pro Unlimited, and their partnership with Twitch.

Accompanying the announcement of the new initiatives is a statement from SoundCloud CEO Kerry Trainor on the company’s blog, “Last week we rolled out our first wave of creator support… to help with the impact some of you are facing. This felt like a good start, but we want to do more for the long term”.

Starting today, SoundCloud creators will be able to add a direct support button to their page. This button redirects fans to their Patreon, Kickstarter, Paypal, or Bandcamp page where they can support the artist directly.

They’ve also announced the launch of Repost, a new service that they say will give creators access to “professional marketing and monetization services” and “industry-leading distribution features”. $10M will be devoted to developing creators that have been “upstreamed” from the Repost service, which is now open to all, regardless of play counts.

$5M will go towards providing free promotional support to creators by giving away their Promote on SoundCloud service until the end of the year. The company say they will also promote five artists weekly, with the editorial team selecting from uploads that feature the hashtag #getmoreplays.

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