Focusrite Group is launching Optimal Audio, a new commercial audio company

Optimal Audio will be the seventh audio brand in the Focusrite Group.

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Optimal Audio

Images: / Alamy.

Focusrite plc is launching Optimal Audio on 20 April 2021 via a virtual event. The commercial audio brand will join the Focusrite Group family, along with Focusrite and Focusrite Pro, Adam Audio, Martin Audio, Novation and Ampify.

Details of the new company are scarce and is only referred to as a “commercial audio” brand. However, Focusrite Group says that full details will be revealed at the event, and CEO Tim Carroll said: “It’s a rare privilege to create a brand from scratch.”

“The commercial audio sector has grown consistently over the years, and even during the pandemic has been more robust than many. We expect that momentum to accelerate in the coming months, so we feel that the timing is perfect for the introduction of Optimal Audio”.

Optimal Audio will use Focusrite Group’s £130m turnover, years of engineering experience, global reach and support as beneficial resources.

Carroll continues: “Alongside its own dedicated staff, a number of colleagues from across the group – most notably within Martin Audio – are helping to bring Optimal Audio to fruition. In the long term, our ambition is that the brand will have its own distinct team.”

Registration for the virtual launch show is open, with four different time slots available.

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