Principleasure Studio

My Forever Studio: Sharooz wants the synths software can’t recreate

The DJ, producer and serial music entrepreneur on his early career, which took off when he received a sizeable royalty payment from an unexpected source…

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This week, we welcome into the Forever Studio Sharooz Raoofi, a DJ, producer, synth hoarder and serial music entrepreneur, who has founded the likes of Sample Magic, Principle Pleasure Studios in downtown LA, and more recently, beats and sounds marketplace Wavetick.

During the episode, Raoofi talks about the early stages of his career, which really began to take off when he unexpectedly received a cheque for £28,000, after he had his music placed on a Japanese TV show where it was played on rotation. His mum called him as he was preparing to move out of London saying he’d received a cheque for nearly £3,000, before she checked again and realised it was 10 times that amount.

The producer also dives deep on his impressive collection of vintage synths, which some commenters have accused him of “splurging money” on. He says, though, that he bought most of his gear 20 years ago when it was cheap and uncool.

The My Forever Studio podcast – created in partnership with Audient – sees artists, producers and engineers create their dream fantasy Forever Studio, wherever they want in the universe. However, there are strict rules in the Forever Studio. Our guests are permitted a limited number of items in their creative space, so they must choose carefully. There will be nostalgia. There will be anecdotes. There may be gags. But there will be no bundles!

Last week, we spoke with award-winning Nigerian producer and WizKid/Skepta collaborator Sarz, who discussed why producer tags are now more important than ever, and the time he lost a job with a top Nigerian recording artist because he used Fruity Loops and not Pro Tools.

Subscribe to My Forever Studio on Apple Podcasts and Spotify and check out all episodes so far via MusicTech.


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