Here are all the samples AG Cook used in his Apple Unleashed event intro song

From the startup of the iMac G3 to the clickwheel of the classic iPod, how many sounds do you recognise?

When you purchase through affiliate links on, you may contribute to our site through commissions. Learn more
Ag Cook Apple Start Up

Image: Apple via YouTube

AG Cook helped Apple open its launch event yesterday (18 October) by appearing in a video segment for a song created from the sounds of 45 years of Apple products.

Titled Start Up, the song and video centres around Cook sampling various products from Apple’s history – from the iMac G3 and HomePod to the classic iPod – on Logic Pro. Check out the video below and challenge yourself to see how many you recognise (we’ve included the full list of sounds below).

Samples used in Start Up

  • iMac G3 startup
  • MacBook Pro startup
  • AirPods case closing
  • iOS alert
  • HomePod minimum volume
  • iPod click wheel
  • Note alert
  • Email whoosh
  • MagSafe charger
  • Night Owl ringtone
  • HomePod Nope
  • HomePod PingPong
  • Mac 2020 alert
  • Empty trash
  • Message sent
  • Message received
  • HomePod device identify
  • iPhone keyboard
  • AirDrop invite
  • Mac Sosumi
  • Apple Pay

Yesterday’s Apple event put a spotlight on music, with the announcement of spatial audio features for Logic Pro, the third iteration of Airpods, fresh colours for HomePod Mini and the long-awaited M1 pro and M1 Max Macbook Pros.

A new Siri-powered tier for Apple Music was also announced for $4.99 a month, half the price of a standard subscription. Apple Music Voice will let users stream music through the virtual personal assistant.


Get the latest news, reviews and tutorials to your inbox.

Join Our Mailing List & Get Exclusive DealsSign Up Now

The world’s leading media brand at the intersection of music and technology.

© 2024 MusicTech is part of NME Networks.