Spotify has shut down its Greenroom fund for live audio creators
The fund never launched despite being announced last year.
Imager: Gabby Jones/Bloomberg via Getty Images
Spotify has shut down its fund for Greenroom live audio creators, following the feature’s rebranding as Spotify Live.
A spokesperson for the audio streaming platform told The Hollywood Reporter that Spotify would be axing the fund, which was first announced last year alongside the launch of the Greenroom feature. Greenroom was meant to be Spotify’s answer to live social audio platform Clubhouse, and allowed all Spotify users to create and participate in live audio rooms.
Last June, the streaming giant announced the Greenroom Creator Fund, which would supposedly help US-based creators gain revenue for their work. The company didn’t disclose the size of the fund, nor how much creators would receive, or even who would be eligible. Those funds are now said to be repurposed for “other initiatives for live creators” – though once again, no other explanation was given.
Spotify recently announced that in addition to rebranding its Greenroom app as Spotify Live, it has integrated live audio features from the companion app into the main Spotify app most are familiar with. The companion Spotify Live app will still be supported as Spotify’s main app will only include live audio content from select original programming, which highlights the platform’s top audio creators.
Independent creators who wish to go live can still do so via the Spotify Live app.
Users must switch to the standalone Spotify Live app if they wish to participate in the chat or join the host ‘onstage’ as they will only be able to listen to live programming from the main Spotify app.
Spotify has hosted a series of live audio events as part of the rollout, including shows hosted by Call Her Daddy host Alex Cooper and comedian Hasan Minhaj, Swedish House Mafia’s Paradise Again Album Release Party, and more.
