Splash for Roblox raises $20 million for more music-making tools for creators
Players should expect to see more virtual instruments, venues and features over the coming months.
Splash, the developer of the AI-powered Roblox music-making game of the same name, has raised $20 million to expand its features for “the next generation of superstars”.
According to Splash, the newly acquired funds will be used to improve the range of AI-powered virtual instruments, expand the variety and quality of Splash virtual venues, grow the Splash community, and establish key partnerships in gaming, entertainment, and music.
The Australian startup, founded in 2017, leverages AI-powered tools and gaming platforms to help users create, perform and connect with live music. Today, the company has three areas of focus: Splash Games, Splash Tools, and Splash Stars.
Splash Games uses platforms such as Roblox to host music-making tools and games, letting players to interact with music in unique ways from designing venues and performing live to playing music-related mini-games.
Splash Tools, on the other hand, is a suite of composition and production tools for musicians to create and edit unique compositions, explore musical styles and controls, and experiment with a number of AI-powered instruments.
And finally, Splash Stars creates virtual celebrities like Kai, who has garnered over 1.8 million views to date in her music video for the track Breathe Again and collectively performed her music to over 140,000 players in Splash.
The funding round was co-led by Amazon’s Alexa Fund and BITKRAFT Ventures, with participation from Khosla Ventures and King River Capital.
Speaking on the new development, Paul Bernard, Director of the Amazon Alexa Fund said: “Splash sits at the intersection of artificial intelligence and new media generation with a next-gen music creation game that enables people to express themselves beyond the constraints of social media”.
“We’re impressed with what the Splash team has achieved as we continue to expand the focus of the Alexa Fund across consumer technologies more broadly, including synthetics, virtualisation, new creator-focused concepts, and NFTs,” he added.
Carlos Pereira, Principal at BITKRAFT Ventures also commented: “Music and gaming have always had a symbiotic relationship. Through the advent of synthetic reality, we expect the intersection to grow.”
“As the creator economy expands beyond pictures and videos, we view Splash as a platform that opens doors for a new class of creators and enthusiasts who are making and sharing music with their communities and paving the way for a more immersive form of entertainment in virtual worlds.”