Live, a unique virtual guitar show, is coming this October

Three-day virtual guitar show promises an “action-packed virtual space” with gigs, masterclasses and product showcases. live
When you purchase through affiliate links on, you may contribute to our site through commissions. Learn more. is launching a free virtual guitar show called Live, which runs from 2 to 4 October. The virtual event will give players, artists and top guitar brands a place to connect via a series of virtual trade show booths, spaces and stages.

Chris Vinnicombe, Chief Editor of calls the upcoming event an “epic virtual gathering” and namechecks launch partners Taylor Guitars, PRS, Ernie Ball and MONO. He explains that attendees can “expect to experience a series of incredibly immersive virtual spaces, as well as see the latest gear, hear breaking news first-hand and get up close (virtually) to their heroes”. live

There are three main virtual spaces on the Live Hub:

  • The Main Stage will host artist performances, masterclasses and video podcasts
  • The Lounge will be the place for industry discussions, gear reviews and interviews
  • The Showcase, meanwhile, will be the venue for leading guitar brands to launch products and host Q&As in a bespoke virtual showroom

Holly Bishop, Head of Strategy & Partnerships at BandLab Technologies, says: “Audiences are searching for a more meaningful interaction with their favourite instrument makers, artists and online profiles, and they’re doing so in greater numbers than ever before. We are creating a premium experience, fully backed by the BandLab Technologies group, which will allow brands and artists to connect with their audiences like never before. You won’t want to miss out!”

This announcement follows news that the physical Winter NAMM show may be cancelled, leaving the trade show calendar a little bare.

Entry is free but register early at for updates and a chance to win a year’s free subscription to Guitar Magazine.

[Editor’s note: is owned by BandLab Technologies, which also owns MusicTech.]


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