Bandcamp’s second revenue-waived Friday saw $7.1m go directly to artists
Both campaigns have brought in a total of $11.4m in direct-to-artist sales.
Image: Bandcamp
Last Friday (1 May), Bandcamp waived its revenue share from music and merch sales for a second time – an initiative to support artists financially during the global COVID-19 pandemic. The company has since reported $7.1 million in sales from that day, which went directly to artists and labels.
The $7.1 million sales figure shattered that of the company’s first revenue-free Friday (20 March), which saw $4.3 million in sales, and over 800,000 items purchased – 15 times more than a typical Friday’s sale, according to the company.
Bandcamp will be hosting two more revenue-waived Fridays this year – the next is scheduled to happen on 5 June, and the last on 3 July.
On the campaign, Bandcamp’s co-founder and CEO, Ethan Diamond wrote in a blogpost: “Musicians will continue to feel the effects of lost touring income for many months to come, so we’re also sharing some ideas below on how fans can support the artists they love and how artists can give fans new, creative ways to provide support.” He added:
“It may sound simple, but the best way to help artists is with your direct financial support, and we hope you’ll join us through the coming months as we work to support artists in this challenging time.”
Learn more at bandcamp.com
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