Audio Network to supercharge search function with Musiio partnership
Production music library implements AI-based “audio reference search”.
Screengrab from audionetwork.com
Audio Network, one of the best-known providers of production music to major tv networks and films, has partnered with Singapore-based music AI startup Musiio. The agreement will see Musiio contribute its expertise in artificial intelligence to Audio Network’s existing music search platform.
Audio Network has a massive catalogue of more than 170,000 tracks, and that can present a problem. No matter how well the tracks in the library are tagged – or how specific a user’s search – it’s unlikely that you’ll return the most relevant results.
That’s why Audio Network has in-house music researchers to help video teams find the right tracks for their productions. However, no one person can feasibly hold that many tracks in their head.
That’s where Musiio’s tech comes in. Musiio CEO and co-founder Hazel Savage explains that Audio Network has implemented an “audio reference search” which affords these researchers “the ability to use a seed track as the starting point of a search”.
The “seed track” can be either an MP3 or a track from the catalogue and helps the music researchers find other tracks with similar traits based on audio alone. According to Savage, this makes a “deeper and wider” search of the catalogue possible.
“This deal demonstrates how AI and technology companies like ours can work with a company like Audio Network to protect everything that is great about the music industry, the personal touch, the knowledge of experts and also to create tools that let the team step up to the challenge of a huge and fast-growing industry,” said Savage.
“Our partnership with Musiio for extending music search and recommendations is about solving real problems for our customers”, said Audio Network’s Chief Product Officer, Matthew Hawn. “Blending Musiio’s technology with our expert human curation will mean our artists and composers’ music is more accessible to more customers globally.”
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