Apple’s classical music app is in the works with “visual, audial and haptic” aspects
The 2022 launch might be closer than you think.
Image: Peter Dazeley / Getty Images
News of a 2022 launch of an Apple classical music app was revealed earlier this year following the Cupertino giant’s acquisition of classical music service startup Primephonic. A recent job listing on the company’s site suggests that those plans are now well underway.
Apple is currently looking for an experienced UX designer to work on the new app in the classical music team. The role, which could be based in London or Amsterdam, will be expected to “provide UX expertise and new perspectives specifically for Primephonic.”
For fans, this means it is likely that the Primephonic brand will persist in some form in Apple’s release. The job listing also mentions that the company is exploring and creating a distinct experience for classical music, including “visual, audial, and haptic” aspects.
Primephonic launched back in 2014 and had achieved somewhat of a cult following among classical music fans, who up till then had been forced to contend with issues like search difficulties and poor recommendations that plague the genre.
On 7 September, Primephonic was finally taken off the app store and existing Primephonic users were given six free months of Apple Music to ease the sting. A visit to Primephonic’s website now shows a notice that says: “We are working on an amazing new classical music experience from Apple for early next year.”
Previously, Apple also spoke of its upcoming plans for the app, saying “Apple Music Classical fans will get a dedicated experience with the best features of Primephonic, including better browsing and search capabilities by composer and by repertoire, detailed displays of classical music metadata, plus new features and benefits.”