Swedish House Mafia are remixing IKEA’s signature FRAKTA bag for music creators
The remixed FRAKTA bags are part of a collection designed with up-and-coming musicians in mind.
Swedish House Mafia and international furniture giant IKEA have unveiled new takes on IKEA’s signature blue FRAKTA bags with music creators in mind.
The three new takes on the FRAKTA bag are part of a collection designed for producing, performing, and listening to music at home that includes 20 furniture pieces, interior solutions, and accessories, priced for up-and-coming music artists with smaller budgets. The bags that have been unveiled are a bag designed for carrying accessories, cables and cords, a laptop bag, and one large bag more reminiscent of the classic FRAKTA for vinyl records.
More of the collection will be revealed at IKEA Festival at BASE in Milan during Milan Design Week 2022 this 9 June.
In a press statement published by IKEA’s website, Swedish House Mafia shared their thinking behind the three revealed bag designs, saying, “FRAKTA is one of those IKEA classics that everyone has. We wanted to do our take on it from a music creation perspective depending on what type of gear you carry with you on the go. Our different takes on the bag are themes shared for the whole collection. All items in the collection have a timeless theme with a distinct trace of our DNA.”
IKEA designer Friso Wiersma described the process of working with the trio, saying, “They have a strong creative vision in everything that they do, and they’re people who, in a good way, want to have control over every small little detail. As a designer, I’m the same. I’m meticulous, I love solving and thinking about even the smallest little stitch in a bag. It’s been a really good match in that sense.”
Swedish House Mafia provided their experience as touring musicians to the process, which Wiersma says shows in the design of the largest bag design. “When it’s zipped up, you have quite a small bag that can fit a laptop and just a few things,” he says, adding, “but when you open it up on the sides you suddenly have a lot of storage possibilities. In the first place it’s meant for vinyl, and for DJs that bring them to concerts or people that bring them to friends’ places to play.”
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