Bose’s new “ultra-rugged” speaker caters to adventuring music lovers

The SoundLink Flex is said to be water, dust and dirt resistant.

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Bose SoundLink Flex Bluetooth Speaker Water

Image: Bose

Bose has announced the latest addition to their Soundlink bluetooth speaker family, the Soundlink Flex, which boasts an “ultra-rugged” design and proprietary Bose technologies that enhance sound quality.

The Soundlink Flex features a soft silicone back and powder-coated steel grille that protects it from drops and bumps, peels and flakes, UV light as well as corrosion. With its IP67 rating, the speaker is said to be water, dust and dirt resistant. Bose also claims that it will float to the surface after an accidental drop in water, so it will likely survive your next kayaking adventure.

In addition, the SoundLink Flex features Bose’s new proprietary PositionIQ technology detects and automatically adjusts to however the speaker is oriented in order to optimise the audio output. This ensures that whether upright, hanging, or flat on its back, the speaker can deliver rich and lifelike sounds.

According to Bose, a custom transducer inside “maximises clarity” and “delivers bass that you can feel in your chest”, while proprietary digital signal processing (DSP) technology “dramatically minimises distortion”.

Bose SoundLink Flex Speaker Dirt
Image: Bose

The speaker remembers up to eight bluetooth connections for seamless switching between multiple devices. Using the Bose Connect app, you can control the SoundLink Flex, personalise settings, and receive the latest software updates. Users can also pair a second Bose bluetooth speaker for Stereo Mode (left-right channel) or Party Mode (simultaneous music playback). And when charged fully, the Flex offers up to 12 hours of continuous playback.

Weighing just over a pound, the SoundLink Flex comes in black, white smoke, or stone blue and retails for $149 at


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