Electric Daisy Carnival will be the first-ever music festival held on Roblox
The dance music festival is the first of its kind to be held in the Roblox metaverse.
Roblox is partnering with music event promoter and producer Insomniac to bring the Electric Daisy Carnival (EDC), an annual dance music festival that takes place around the globe, to the Roblox metaverse.
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Premiering on 20 October, the digital experience – dubbed World Party – is the first music festival ever to be held on Roblox.
As more than 500,000 attendees gather, in person, at the Las Vegas Motor Speedway this weekend, fans who are not attending the physical event can join the virtual festival in the metaverse from 23 October to 25 October, with a virtual pre-show event airing 22 October.
In partnership with Wonder Works Studio, EDC on Roblox will feature five ‘party all-night tents’ inspired by this year’s festival theme.
Over 50 artists – including Kaskade, Zedd, Alison Wonderland, Kygo, Louis the Child, Slander b2b2 said the sky, Rezz, Loud Luxury, DJ Snake, Alan Walker, Phantoms, Wax Motif, Oliver Heldens, and Benny Benassi – will be streaming their performances across virtual stages.
Performances will start streaming on Roblox at 4pm PT on 22 October in a limited pre-show, with the majority of EDC set to begin broadcasting the next day. Artists will meet and greet fans inside the World Party experience throughout the festival through “server-hopping”. Fans can also stand to win real and virtual merchandise, participate in mini-games with friends, and set up camp at the Camp EDC site.
Being a “persistent festival”, the Insomniac World Party will be open indefinitely.
Jon Vlassopulos, Vice President and Global Head of Music for Roblox commented: “We are excited to offer more amazing permanent music worlds like this one in the coming months as we continue to help the music industry engage with our global audience in new and unprecedented ways.”
Roblox users can attend any of the over 50 performances throughout the weekend. Full festival details and information on how to sign up for a free Roblox account to enter EDC in World Party can be found here.