BandLab acquires artist development platform ReverbNation
ReverbNation artists can expect the platform’s features to be integrated into BandLab soon.
BandLab has acquired artist services platform ReverbNation from its parent company, eMinor Inc. The deal is effective immediately.
According to a press release, the acquisition will help BandLab accelerate its artist services. This includes building on new features such as artist-to-fan subscriptions and BandLab Distribution.
ReverbNation users won’t experience any disruption as a result of the deal. BandLab will integrate ReverbNation’s features into its music-making application to expand creator capabilities in the near future.
eMinor will continue to focus on its other software brands, including its youth soccer club platform PlayMetrics.
CEO of BandLab Technologies, Meng Kuok, said, “We are very excited to welcome ReverbNation’s community to BandLab. We have a clear vision of the role BandLab plays in supporting creators worldwide, today, and into the future. Artist services are a key part of that plan, as evidenced by our recently announced subscriptions and distribution offerings.
“This acquisition allows us to accelerate BandLab’s product roadmap and further enable us to break down technical, geographic, and creative barriers facing musicians and fans.”
Meanwhile, eMinor Inc’s CEO Mike Doernberg says, “when BandLab approached us with [its] thesis for integrating ReverbNation and BandLab, it made complete sense, especially for our artists. BandLab is a natural fit. ReverbNation has long been the standard for artist promotion and growth tools. Since its evolution from a startup in 2006 to a mature, profitable business today, it has continually innovated.”
BandLab hasn’t announced any further details on the deal.
In September, BandLab introduced the BandLab Subscriptions and BandLab Distribution features into its social music platform. The former feature enables users to offer exclusive artist content to fans for a monthly fee, while the latter lets independent artists self-distribute their music onto every major music platform at an affordable rate.
Editor’s note: BandLab is part of BandLab Technologies, which also owns MusicTech.
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